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Current Issue
» NASCAR PERFORMANCE: 2009 NASCAR stars honored during Champions Week
» BATTERY 411:Testing, charging and replacing a battery
» Is it really too much to ask?
» The state of auto repair service
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Today's News From
Opinion
Mitch Schneider
Contributing Editor
» Is it really too much to ask?
» 'The Only Thing That Matters is the Perception of the Customer'
» The Choice is Yours. Or is it?

Poll
Are end-of-2009 sales looking better than expected?
Yes - Much better than I anticipated - 25%
 
Yes, better, but not fantastic - 35%
 
No, we're breaking even - 12%
 
Nope, things are looking bad - 28%
 
Articles: Tech Topics
Advances in In-Car Electronics
Fifty years ago, the only in-car electronics available to most motorists was a radio. How things change! More

Automotive telematics will rule, only if GPS keeps working
Almost a year ago, I wrote a column titled, “I Tele You What: This Technology Will Rule.” More

Hybrids are raising the green bar
As gasoline prices head back above the $3 a gallon mark, so does the public’s interest in fuel-efficient vehicles such a hybrids. Toyota’s third generation Prius (2010 model year) raises the green bar even higher with its latest refinements. More

Getting Control of the Ride
Suspensions are pretty rugged and can take a lot of punishment without any ill effects — at least for a while. More

Solving Master Cylinder Warranty Issues
Although dealing with warranty complaints can be a touchy business, the position of strength for the counterman is to have good basic working knowledge of how and why brake components like master cylinders fail. More
Products
Stant Releases 35 New Parts
Stant is proud to have released 35 new parts shown at the 2009 AAPEX show More

Stoko Introduces New Tool Box Products
Kresto Heavy Duty Hand Cleaner is the professionals’ choice and by far the best hand cleaner in the market: engineered to be tough on grease but easy ... More

WIZARDS Teams Up With Junk Yard Dog
Jerome Williams, basketball superstar a.k.a. “JYD” (Junk Yard Dog), has selected WIZARDS Products as the paint/surface care line of choice for his cus... More
Articles: Operations
Belt, hose sales are some of the most lucrative add-on sales opportunities for automotive aftermarket parts professionals
Many vehicle owners and technicians forget that heat, load, pressure and atmospheric pollutants eventually deteriorate a vehicle’s rubber parts. More

Recession 2009 – The Business Opportunity of Your Lifetime
With all the bad news we hear from the new car dealer front, there is some underlying news that should make independent repair shops and their suppliers stand up and pay attention. More

ASE Toll-Free Phone Registration is Open
Toll-free registration is available now for ASE tests being offered May 7, 12, and 14. Phone lines are open 7 am - 7 pm Central Time, Monday - Friday, and 7 am - 5 pm on Saturdays. Call 1-866-427-3273 to register. You can also register More

Are Your Returns Really That High?
We must always challenge assumptions, even if we sometimes don’t want to do it. Since coming to this industry, the magic number I’ve heard regarding the percentage of parts that come back as returns is 25. I’ve hea More

It’s Your Money — Go Get It
An automotive aftermarket parts store's success is linked directly to how you determine your customer’s creditworthiness and how your accounts pay the credit which you have extended. More




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